REQUEST A DIAGNOSIS

A proposal can be good and still lose.

You can have a solid product, strong arguments and a flawless presentation.

And still, when the meeting ends, you already know what the answer will be.

You remember the point you didn't explain well, and the objection that came up too late. You start wondering what the person across the table really understood, and what will be left of it once the proposal starts circulating without you.

Before rebuilding the deck, adding another slide, or rehearsing the pitch ten more times, it helps to know where the decision is actually breaking down.

That's what the diagnosis is for.

I won't tell you whether your presentation looks good.

I'll read it the way someone who has to decide would.

What you're trying to achieve. Who's involved. What other options you're up against. Which idea drives the proposal. Which arguments support that idea, and which ones are just noise.

And, above all, what's left once the document is closed.

Many proposals lose because they make the decision-maker do too much work to understand them, remember them, or defend them.

What do you get?

Within 48 hours of receiving your proposal and the context I need, you'll get a written diagnosis covering:

• A strategic read of the proposal and the kind of decision it's up against.
• The main point where it's losing strength.
• Friction in structure, arguments, narrative and, where relevant, visual presentation.
• What's actually landing, and what could be read differently.
• The idea that should survive once the document is closed.
• The key findings, and what I'd fix first.

It's not an automated template.

I read the proposal. I think about the decision. And I tell you what I see.

Who is this for?

I work especially with high-stakes proposals where several options are competing for the same decision.

Funding rounds.

Competitive sales processes.

B2B proposals where being understood isn't enough. You need to be chosen.

If what you're looking for is someone to tweak some copy, fix a few slides, or make the document look nicer, this diagnosis is probably not what you need.

It's free.

Yes.

But not because the work has no value.

Because before proposing anything, I want to know if there's something worth solving.

First I look at the proposal.

Then we talk about what I found.

How does it work?

Tell me where you're at and what you're trying to achieve.

You don't need to send me the proposal yet.

I'll read what you tell me and, if the diagnosis fits the kind of work I do, I'll write back to ask for the document and any context I need.

If it doesn't fit, I'll tell you that too.

If you need an NDA before sharing the proposal, just say so. We sign it first, then you send it over.

From there, you'll have my diagnosis within 48 hours.

Once you get it, if you'd like, we can meet and talk through what I found.

And if I think I can help you fix it, I'll explain how I'd work on the proposal with you.